Why is SEO important
Within the context of a creating a commercial site, aimed at generating and increasing new business, SEO must play a fundamental part of the site design, build and maintenance strategy. Without it, there is no underlying driver to get your site to, and keep it at, the competitive edge of search engine visibility. With search the lynch pin of web use (over 80% of internet users use it to find what they need), SEO can mean the difference between success and failure on the web.
