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Search Engine Optimisation

Course Outline

Magnifying Glass Illustration © Hugh Dodd 2008

This training and consultancy day takes a detailed look at the factors built into your website which influence search engine rankings. Learn how to achieve the maximum online promotion of your website by gaining high rankings on search engines and online directories.

The training is on a one-to-one basis. We'll train you in all the latest optimisation techniques and show you how to apply them to your own site.

At the end of the day you will know how to run a search engine marketing strategy for your own website and you'll have benefited from our professional consultancy into the market.

There is also the option of our follow-up consultancy service where we will give you up to three hours phone and email consultancy once you've got started to show you where the optimisation can be improved and to check you've used the correct techniques. It's an ideal way to ensure your SEO campaign is heading in the right direction and that your website will attract the maximum possible targeted traffic.

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ILA Approved

This course has been ILA approved. This means you could get up to £200 towards the cost of this course. Find out more about using your ILA at Net Resources.

Search Engine Optimisation Course Contents

The following represents a typical breakdown of our Search Engine Optimisation course, however we can tailor all our courses to specific requirements as required.

Preparing your site

  • How to choose the right keywords to be found by
  • Using meta tags correctly and effectively
  • Writing search engine and user friendly content
  • Optimising title, header and alt tags
  • Problematic site design issues e.g. Flash, frames etc.

Search Engines

  • How they are influenced in their rankings
  • Who are the major players in the market
  • How to submit to search engines
  • Avoid “spamming” search engines

Directories and links

  • Why key directories are crucial to high rankings
  • The smart way to choose your directory category
  • Link popularity and how search engines measure it
  • How to boost rankings through reciprocal linking
  • How to create a links strategy and manage it

Free optimisation tools to use

  • Keyword research tools
  • Traffic tracking software
  • Competition analysis websites
  • The best advice sites for ongoing optimisation

Skills Gained:

  • How to research keywords which your customers are using
  • How to write effective web copy and meta tags
  • The differences between search engines and directories
  • How to submit your site manually to the major search engines
  • High quality links and where to find them
  • How to continually manage the process yourself
  • How to avoid “spamming” and damaging rankings
  • The best free tools to get ahead of your competition online

Course Details

  • Duration: 1 day
  • Time: 10:00-16:00
  • Cost: £379.00 + VAT
  • Dates: Call for details
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