Search Engine Optimisation
Course Outline
This one-day training course day takes a detailed look at the factors which influence search engine rankings and how you can best deploy them. We will look at all the latest optimisation tools and techniques and show you how to apply them to your own site to achieve maximum rankings.
This course is aimed at those new to SEO but who have some knowledge of website useage and/or web design.
We also offer a SEO audit service and consultancy service to check you've used the correct techniques and to show you where optimisation can be improved. It's an ideal way to ensure your SEO campaign is heading in the right direction and that your website will attract the maximum possible targeted traffic.
ILA Approved
This course has been ILA approved. This means you could get up to £200 towards the cost of this course. Find out more about using your ILA at Net Resources.
Search Engine Optimisation Course Contents
The following represents a typical list of topics covered in our SEO course.
SEO - what is it?
- Top search engines (Google & the others)
- How do they work? (spiders, indexing and databases)
- Putting it into perspective - a short history of SEO
Good Web Design Practice
- What makes a good site?
- Creating usable/ accessible sites
- Semantics & writing semantic HTML
- Web development techniques
- What to avoid
- Meta data, before & after, ranking tools
Content
- Writing search friendly content
- Difference between readers & spiders
- Effective page copy, headings & labels
- Duplicate content
- Silos / Authority
- Using social media & networks
Search Terms & Tools
- Keywords and phrases
- Keyword research tools
- Competition analysis websites
- On-going content optimisation
- Using Google Analytics
Skills Gained:
- How to research the keywords your customers are using
- How to write effective web copy and meta tags
- The differences between search engines and directories
- High quality links and where to find them
- How to continually manage the process yourself
- How to avoid “spamming” and damaging rankings
- How to assess and review your rankings to stay ahead of your competition
Course Details
- Duration: 1 day
- Time: 10:00-16:00
- Cost: £300.00 + VAT
- Dates: Call for details